Marketing Officer

Job Responsibilities: Marketing Officer — Eazer The Marketing Officer will be responsible for promoting the Eazer brand, increasing app downloads, attracting shoppers, recruiting merchants and supporting driver-partner acquisition. Key Responsibilities * Develop and carry out marketing campaigns to increase awareness of Eazer. * Promote the Eazer App across social media, communities, businesses and public events. * Create engaging content for Instagram, Facebook, TikTok, WhatsApp, LinkedIn and other platforms. * Support the recruitment of merchants, driver partners and shoppers. * Plan promotions, referral campaigns, discounts and special offers to increase app usage. * Work with graphic designers, photographers and content creators to produce quality marketing materials. * Manage Eazer’s social media pages and respond to comments, messages and enquiries professionally. * Visit restaurants, supermarkets, shops, pharmacies and other businesses to introduce Eazer. * Assist merchants with promotional ideas to help them receive more orders. * Build relationships with influencers, community leaders, organisations and local businesses. * Organise roadshows, product demonstrations, merchant activations and community campaigns. * Monitor campaign performance, app downloads, customer engagement and conversion rates. * Conduct market research to understand customer needs, competitor activities and industry trends. * Prepare weekly and monthly marketing reports. * Maintain a marketing calendar for campaigns, promotions and events. * Ensure all marketing materials follow Eazer’s brand colours, tone and standards. * Work closely with business development, operations, customer service and technology teams. * Collect feedback from shoppers, merchants and driver partners to improve Eazer’s services. * Identify new locations, customer groups and business categories for expansion. * Support email, SMS, WhatsApp and push-notification campaigns. * Help increase customer retention by promoting loyalty, referral and reward programmes. * Represent Eazer professionally at meetings, exhibitions and business events. * Carry out other marketing duties assigned by management. Performance Expectations The Marketing Officer may be measured by: * Number of app downloads and new registrations. * Growth in active shoppers, merchants and driver partners. * Social media reach, engagement and follower growth. * Number of successful campaigns and activations. * Increase in orders generated through marketing activities. * Customer retention and referral results. * Quality and consistency of marketing content. * Timely submission of reports and campaign updates.